Toxics Link, in its endeavor to generate and foster awareness initiated an awareness generation campaign and E-waste Collection Drive in academic institutions and residential complexes during Durga Puja. Myriad of innovative ideas like installing E Waste recycling bins, banners carrying public awareness messages, drawing and poster competitions on the issues of environment and E-waste were also organized for children at various Puja Pandals, (Shib Mandir Sarbojonin DurgoutsabSamity, Singhi Park Durga Puja Committee, Dum Dum Park Tarun Daletc) across the city. The campaign, besides adding a different hue to the pujas helped in generating awareness among the large number of devotees and visitors thronging the pandals on the auspicious occasion.
The initiatives undertaken by Toxics Link also motivated some of the housing complex like the Panchawati Building (Chakraberia) to commence their own program and conduct a collection drive within their building premises, collecting 80 kgs of e-waste which were send to an authorized recycler for safe disposal & recycling.
E-waste collection drive cum sensitization programmes were also organized at the academic institutions like Marine Engineering & Research Institute, Netaji Nagar Women’s College, St. Paul’s Cathedral Mission College and Asutosh College. Around 250 people including students, teachers & staffs were reached and 11 kgs of e-wastes were collected through these events. Another such collection drive has been planned in Uttaran Housing Cooperative Society under Anupama Housing Complex (VIP Road near Haldiram’s stoppage).