Toxics Link has been organizing school awareness programmes across India. Children are the main focus of the campaign because they are believed to be the “agents of change” with the power to influence parents and promote awareness among the neighbours. Around 4221 schools have already been covered in 19 states under it. The campaign covered 4,50,000 students and 13000 teachers. The module of the programme is very interactive including game-based activities for the children which ensures higher participation.